Major crisis, how big machine Dayong

 Major crisis, how big machine Dayong
great world, where we settle down? Enterprises where settle down? Not the same as life is: do one thing, a person doing one thing, adhere to good one thing.
theme: good with fashion .2009 China Fashion Forum
Time: March 28, 2009 Place: Beijing Kunlun Hotel
Wang Jun: Next we enter the Assembly Forum The last unit, we have requested from the Chinese apparel industry executive deputy director of the Institute can not be said and should be their own Ningbo Municipal People's Government's Deputy Secretary General, Mr. Chen Guoqiang made the chairman of the unit, we have invited applause keung President, please.
CHAN: Hello everybody! welcome you back to our forum site.'s Fashion Forum as an annual feast, entrepreneurs, designers, do the processing, or in sales, both from the Fashion Forum them access to their own needs. but this year's Fashion Forum, for me, more like a hope. because this year's China Fashion Forum is a global financial crisis in a forum, and this crisis is still evolving, but did not see the end of the second call is in Eastern Europe, or in other areas, some say the second is the Americans themselves call for further financial crisis. In this case, I would feel that we not only to dinner, we need is the direction.
Fashion Forum this year, there are seven units, I suddenly thought of a number, we often speak of them to grasp the direction of the night to see what? Big Dipper, the seven units, can become this year's clothing industry by looking in one direction? seventh unit is referred to the brand, the new economic environment in the operating system of the brand. In fact, I understand the new economy there are two concepts, one is in accordance with the Americans that the new economy, Now I understand the new economy more of an American-sponsored financial crisis the global economy. how to do business in China? trade down is very powerful, domestic demand has also been affected, the Chinese enterprises to develop? seventh afternoon unit inside, we invite experts from domestic and foreign experts, and our entrepreneurs to work together to explore the new situation following the financial crisis, Chinese enterprises should be how we do, how to build the new historical period of our development system. < br> First, we invite the Wang Yukun first teacher. Wang Yukun Yangtze Delta Region Institute of Tsinghua University teachers are the entrepreneurs in China Research Center director, he has many, many titles, but I feel he is both a management scientist, more is a management expert. Here we have teachers, please Wang Yukun.
Wang Yukun: Thank you, moderator. a large forum about the end of the day, people rush, everyone has such a high-pitched emotions, people really have to surprise, the apparel industry bears an enormous force, just as entrepreneurs who have just said, we are re-adjusted to change their energy savings, I have seen here in China will be in your line of clothing brand produced brands in the world of you have, and I salute you!
change their energy from every person and every business a bear himself, passion and change. then the Great Depression What to change? I am also a business person, like everyone else, our business people have a common feature, not a theoretical framework from which to think. but from day to day business operations in the essence of feeling. I, as a business person, so many years down is in the late 70s, our business with me pulling the old village, said Mak, Yu Kun, pulling wheat and the same man. how to make this change as most people can understand it? a person with a business is no different, day with a thousand years is no different, between people, enterprises and between enterprises of different Where is it? The difference is that people can find their true love to do, just participate in the work time, had to do the thing, do not want to do the thing and, finally, really love to do, which is a process. to do a thing, you are not able to dedicate, to monographs, concentrate on doing something thing, this very different, there is a robber killed twenty people were shot, ran to judge where the judge asks you want to go to heaven or hell, this person said I have a chance to go to heaven, then I certainly want to heaven, and the judge said you go to heaven, right, and he said a lot of beautiful women want a lot of beautiful women, what they want at the table Shang Hao, and this time with no days off, he can not stand, and later to find a judge that I thought for a moment, I may be inside the life in hell, I can not enter hell, and I have a feeling of pain at least. judge said, you thought it was heaven? that is hell. do not you any effort, with the thing wrapped around his comrades, with the thing wrapped around himself, threw himself into, concentrate on doing one thing, are you into heaven, an important standard.
the third is to put it well, to find their favorite thing, concentrate on it well, this is a different thing between people, a challenge of our business is that you can put the enterprise needs the staff to do the thing, into staff really love to do, this is a subject of discussion today.
financial crisis triggered a reflection of China's enterprises have a saying U.S. financial crisis was caused by the Chinese people, looks like a fairy tale, but speaking with relish, because the Chinese people great, our founding in 1949, we learn the Soviet big brother, the one billion Chinese people learn the results of the Soviet Union, the Soviet Union when the world must learn first, what aspects should be first, the results of the last section As a result, the first to go, the kind of egotistical, self-righteous is the kind of disintegration, and later established diplomatic relations with Japan in 1972, we, we began to learn Japanese, and copy the Japanese system, copy the example of Japanese companies, etc., etc., are looking at true especially in Japan, the United States, but also see Ken Takakura, and see all the things that are the result of the Japanese school for a decade, the early 80s, the world's energy crisis, Japanese companies and fade, this time China does not relax, we began to learn the United States, All Chinese people learn the United States, it can be incredible, 1.3 billion U.S. study, the economy maintained rapid growth for 30 years, the whole world to see what happens in China, China to study the United States, we also learn the results of the United States to study the United States was self-righteous, obviously garbage, wrong confound right and wrong things are those who clearly inflated the market value is false, the result of the U.S. financial crisis. This is a joke in every joke has a tragic story behind this joke tragic story behind that? once in the history of China is the most powerful country of the world GDP, 1 / 3, but from the Han dynasty, especially the Tang Dynasty, the Tang and Song, were North Korea, the Qing Dynasty, the Japanese have been studying in China, our China All copy in the past, and even copied our Zen to Japan, Japanese samurai regime, Bushido then how? strong army was the Mongol armies swept through the last eight in Japan, a small country Chilebaizhang. bushido defeat the army of Kublai Khan. Later study a Meiji Restoration, Meiji Restoration, Japan and Zen armed with his business, every enterprise with the Zen to arm, to become the second largest economy, the Chinese are very proud of, but until today, the total amount of Japan's economy is still We are more than 4 times, how proud we are together? he said these words, which means that I am here today to see the hope, as we learn the spirit of the garment industry, we will be able to constantly change their ability to re-adjust, Thank you for strict total, these words, and then we will be able to re-learn the Japanese get on the ground, there is no confidence?
This is the first reflection. The financial crisis came, the second reflection, previously popular theory In China, the third-rate companies to do product, second-rate brand companies do, do the standard first-class enterprise, but the financial crisis came after the Wall Street firms to do standards overall fall, make the brand GM is facing the edge of collapse, went bankrupt soon . do Steve Jobs of Apple products, this year is still the most competitive companies. we say to study the industry, research companies, market research, we have to study thoroughly, we say that research should also study foreign brands Through this really the case? So far there are two of the most thorough, Ford, the change in the automotive industry. The second is I just said Steve Jobs, who is also in the consumer research study was very thorough, so They continue to create, to the surprise of the small parts of people, big world with small parts turning. The two men how research? Henry Ford said, you went to the street up, you ask consumers, they want to coach or car? all consumers will say that I have to especially well-decorated carriages, no one said she wanted vehicles. cars need to know just ask me, because I know human nature. the same Steve Jobs said customers of your research, study consumer You have to ask who is not asking the consumer, they do not understand, they do not know, you ask me, I am human nature, I am most surprised that the pursuit of human beings, I take the most radical, so Steve Joe Jacobs is still the chief experience officer of Apple, the history of these two individuals prompted us anything? is that you have to dig into the small things, the first not talk about brands, make your first world-class products.
now various vested interests, not their petty holistic thinking, real estate prices in our country has five parts, one is operating costs, one is administrative costs, a water tax price, one is profit, the latter three parts accounted for 80% or more, in this great crisis comes, the key point of order disappear, if our central government, our local government and our real estate business, real estate enterprises to twenty to thirty percent of your gross profit okay to 5% last year, some companies do, the results beat seven half price, the market discount for each purchase of a sudden, met serious funding chain, and the result at once into the billions Corps, if our local government revenue that this price down, to stimulate our consumption, do you want to look hard in this chain of domestic demand in China there is hope, but to break through this petty, this is a another one is the personality, the West Review in China said that the Chinese are Yimapingchuan, no mountains, no mountains, they do not have personality, why not personalize it? We look at this, very hot speculation last week, Deputy Mayor of Kaifeng City, speaking in the General Assembly, we want to build a harmonious the Luo, the vice mayor of Kaifeng harmony Luo speaking, what does that mean? was his secretary to a person's speech Luo copying his speech, copied into the speech later, according to the deputy mayor to read , say no to so go on, the real crisis, comrades, the real crisis is that we stop the independence of observation and thinking, this is not simply the body in the civil service, we recall our businesses, we the enterprise, we have to review ourselves, we have to reverse himself, you have to look at your business, you are still an independent think? When the boss is coming a lot of problems to the department, to the Clerk you to solve, and I make decisions, the department took the problem to find the people, their history, what kind of practice, what kind of companies outside of the practice, and even IT companies to provide them with what kind of report, from This is inside the cut, and then downloaded from the Internet, without the slightest bit of thinking and creativity, and then put the boss in here, look, I chose this one, the strategic decision-making, such a wise strategic decision to come out, it has become one of our business Fan matter. Comrades, this is the crisis, is it? second-hand, full of our brains, we have not thought about, all digital, digital, these figures, it is precisely this number management tool America's elite management data led to U.S. financial crisis.'s executives to use these figures these figures do not entirely rely on independent experience independent observation, independent thinking, to lead to this crisis, this crisis has happened today the passage and lead to a way of thinking, this way of thinking what is it? is scissors add paste, calling called to create, and comrades that is the crisis faced by Chinese enterprises, this is the real deep crisis, which Crisis in the end how to do? our entrepreneurs, our business people, have their own answers, the soul of our Chinese entrepreneurs, one of the most profound, the most quiet of the soul Ren He thought for solutions, Ren open this year , he said in a speech at Huawei, so that people who call line to hear the guns fire, the speech was a shocking call line to hear how people who call artillery guns? Huawei for so many years, 20 years of development, benefits Ren centralized at his command can be centralized so that he suddenly viable, but the former is young Ren, every day on the bubble in the line, and now into 2009, Ren, 65 years old, not run, and This time he suddenly turned around and looking at his system a big problem, because the previous system is centralized, hierarchical layers of control points down, is to control and no risk, no mistakes, the results to develop so a top down system of a bloated, some departments were established is to control, this system slowly, contrary to the forefront of a creation, he saw U.S. troops in Afghanistan, both before the fire is to issue an order by teachers, it can be anti-aircraft guns, to the aircraft, to bombing. But now changed, and now only three. has now been completed changed, such an era, Ren felt the shock, he is a soldier He knew the value. Huawei's a meeting he encouraged everyone that I see our executives, must go down to the line, all of our headquarters staff should have a line of thinking and intuition, your headquarters to be long, front-line is not new. They come to your work first-line child, must go to public relations, they are 2 / 3 of the time to coordinate you, this violates the nature of business competition, contrary to the nature of war.
Ren is very strong, in his business, but when he finished these words, he immediately was that the executives, chief, you are absolutely right in this direction, but the executives down to line up, line to reception it, he will receive, that does not affect his work order? that is the headquarters of these heads of these people around you to line up, can not help specific busy, why do you go? direction, sure, the details of the negative, this Ren is so depressed, and this time he took his eyes away from the executive and transferred to the line, he visited North Africa, visited Libya, all of a sudden get inspiration. three tied together, you want a little Libya, in terms of Huawei is a very small market share, but the Libyan operator, is also in the local cattle, no problem, he must live with the answer, you can not tell me that I go back and think about it, I'm an expert for help You solve the problem, he said no, all the answers must be provided at the scene, then, Libya, North Africa, to such a form, which greatly needs to adapt to the customer, and then Ren looked suddenly, all the talk, my Huawei is I need to change this centralized form a line down the back to pull the team structure, which this time line is slack, and not difficult to cut. we ordinary people do not know, last year, Huawei has spent billions in the sales of all employees power, when all can not read this thing, that Huawei layoffs, but also in what must be what it is to remove the bureaucracy of a Ren, I can give you buy any of your power consumption, in front of all, I give you money, and some people take a few million, you can, but you eliminate, you are most people, the work requires, that where opinions on where to go, once lived in this system, Ren in this thing Chinese business community has given us a very strong system, I have been to our business in Zhejiang, read our shoe, why can not go every day to see shopping malls during the day and night drawing. boss sitting in the chairman's office , a lot of men, not able to authorize 80, even after the power of 90, you travel around the world. All the executives are intended to deny the fax back from the creative side, I did a dozen years, twenty years shoes, you should not be a solution. The key is the value of this system, we do fashion line of business with the company, do not lose the fashion, which involves a deep problem of a system, there will not be limited to the time so much time to give you exchange, Ren say, to share with everyone, can save us, only our own. Ren He called first-line decision-making, calls for the creation of line, this is a problematic period. This is Ren The original words, which is the period of crisis. This is my come back, independent observation, independent thinking and individuality. Come back, edge of a farm force, headland force comrades, unfortunately, the word also went to the Japanese school in Japan What people say headland force head like me, no wig, direct sky, breaking the force is very strong. any one company should be very strong so a number of breakthrough, and this is their original Japanese words, but we are not from the Japan edge of a farm to obtain this power, I was born in rural Shandong, is the first arch to the capacity. say headland force, can not be said Bruce Lee, Bruce Lee can not say, teenagers, always cause trouble, in the not stay in Hong Kong, and only went to the United States, was to see Professor Wu Xue, who is yellow, then the time chance to see him, see him play a few times, the man in the hospital, which is called enoxaparin in the TV series, Professor Why in the hospital, he suddenly felt a philosophy of Bruce Lee's fist, he accumulated a lifetime of martial system is not philosophical foundation that does not last long. Bruce Lee have any philosophy it? said Bruce fighting to restore the true, fighting is all of a sudden knocked his opponent down, there is no routine, no value, said hundreds of rounds war, thousands of rounds were false. he is all of a sudden, on any occasion once knocked his opponent down. Once Bruce Lee in the United States with a master to play against opponents with a knockout 15 seconds, only then, Bruce Lee would like and why? like a long time figured out, he is a fixed step Wing Chun, the second is to use fists, to use feet to hit the opponent, then Bruce Lee said it was wrong, and fighting any of my body parts closest to the opponent's part of it is elbow to elbow, with legs legs, a butt to the hip force, cross-sectional Kwon said the edge of a farm that is our strength, a business enterprise by a scene composed of any one site to eliminate the problem, any boss like the result, the edge of a farm that is our strength. Therefore, if the edge of a farm power have a concept, then it is a breakthrough thinking, we were told from the words of Bruce Lee, Bruce Lee Jeet Kune Do has three main points to summarize, the first thought from the conclusion, is to strike him down, the second overall thinking Bruce Lee said, to understand yourself and understand how their own understanding of it? you only in relationship with others, the struggle in order to understand themselves and the whole tube, the overall thinking. The third thing you should not consider anything too complicated, this is precisely edge of a farm power to change our concept of a core, a breakthrough in thinking, including from the conclusions of thinking, the process of thinking and simplistic thinking. did any of my lecture, the forum must be done in this session I'm interactive, I would say In less than ten seconds, in this room, held it up, but also to do something today, I see who the strongest breakthrough. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. Thank you Our summer total is the total summer? You stand the best, also had the highest guys back, but the guy at the end, no time, too late, we visited about the total summer, I came a rush, I forgot 200 to Obama's experience running the country. We think about you personally, or your business, thinking of a breakthrough story, and you to share with us. even if it is a word, even a small thing, even if it is your child, even if it is, anyway, breakthrough thinking around a story.
Hua Xia: I say one of the most realistic thing, a week ago, I received the phone in our industry association, said there is a key position, and then more than three square meters, the enterprise out of the situation, can not do, and say you are Beijing business you have the responsibility and must take this business to do it, this is the first show, I said it is business, I do not wish to take this live, but the leader said then have to take, not take have to take, and then opened a staff will be, I said the method used, we put this thing done. and then our team a lot of people may go to photography development see, we did not show a piece of clothing, but we did eight years according to a review article, with eight of the static exhibition, the black book of design, form a lively culture of museums, from the first day to last day, we The shop has been queued. carpet wear out faster, and have to ask our Black Book, this may be a small case, we not only completed the task, and then achieve the desired results.
Wang Yukun : I have this event in the audience, where the most are those guys in the end, I would like to have people stand up, no, the table is the second height, did not, so we thought simplistic fashion industry think, the goal simply point to such a big occasion, so much so formal dress, I can not stand up, do not, we must simply and, as Bruce Lee would break through the thinking must be the strongest. headland is a force kinds of excuses not to the breaking capacity of the first arch, a dare, dare, dare to uphold the ability to open up, you said Huang Guangyu, not already in? force is not the headland you can get in, Wong Kwong Yu In started, he has this spirit, we can say the era of enterprise you can ice it. a thousand thousand people, said hello, nice of you, when 1.3 billion people say hello, say hello abroad , United States, Russia, the expansion of such a conceit, especially prominent in the Huang Guangyu, do not hear anything, do not see, what are his wise decision, this time turning headland force, of course, other factors, because once turn, even if you have Gold, Yinshan, you still empty of oxygen only to casinos in Macau looking for excitement, Zhaoyang can lose a million. you leave to do business in this true, it still can be said that Huang's dare , daring to do so, dare to insist that it is one of his representatives, an edge of a farm enterprise edge of a farm full force of power is a collection of business people is what I do not like to switch to the text, but in a size businesses, large enterprises in a , in a specific spatial organization and the field, clear all experience, bound prejudices, to grasp the true moment to moment, concentrate, use your intuition, the problem in the field to play, and creative problem solving, the particular formed by space and cultural occasions, the formation of the field in the field, and then each of us preoccupied with one thing, the kind of force field that can be achieved when the edge of a farm, so that light can not understand, because I was engaged in Economics study, although the companies engaged in a decade, can not change the nature. We look at this table.
in business there, and we are very familiar with the entrepreneurs, in business there, the first level is the on-site operations, such as I like claws, this is the first level, the data show the two is, how many parts you are processing. The third level is the currency of the financial data of latitude, we are now digital management system, basically starting from the third to latitude design a set of ERP, so that front line staff to carry out even though those figures strongly is always false, and I have listed these three levels, and we may not understand, I'll give you a story.
the room came a man stabbed over, and this time the Secretary-General is very eye-catching, pulled out his cell phone to give us a photo shoot, after breaking the case, who stabbed, how spines are very good, if the Secretary-General is not my picture, If the people present were not there, that bad, this happened to you over the Public Security Bureau, Public Security Bureau to go to set up task force to exclude the Kunlun Hotel this afternoon into the possibility of all crime, and finally reduced to ten , twenty, and then see how to break this case, that I say this, that the Secretary-General take pictures belong to this level of information. Public Security Bureau are the currency of latitude, this is crucial scene reflection My knife came when Wang Yukun have this ability to hit the knife to one side, or flee, these two survive, in any case can not let this incident, however can not make this event a message, if it becomes information, pictures, even if the failure of the Public Security Bureau that, comrades, this is our business, when you had problems in the field after the first point is not to question the first to knock down a downtown scene with the gods, the answer is forever site, can not do this level, your business management through the crisis one of the most critical thing, unfortunately we are now popular management, all popular digital management of this latitude to run the computer are superstitious, and I Toyota several times to visit, I saw them all live without a computer. This is in China, ERP sixty-seven yards, why 99% of the enterprises are failing, it does not reflect the true information, the table to out about that, I just said those cases. general management are now the digital imaging, this latitude, but in fact a man at the scene, your brain under the command of the conscious action, the fact he intersection of the two effects have, in our digital management of this is negligible.
comrades, there are other more important areas of non-numeric unconscious, subconscious areas. psychologists found that subconscious energy occupied 85% of a person of energy, clear your subconscious mind for you that an energy of only 15% of energy, so the weekly total, when you say to change their energy to re-adjust the time, the most important thing is to mobilize your own, your team's subconscious, to be used for the enterprise, this is the most important, the edge of a farm that is our strength, that three of the glue on the scene you see is real as this one, with the subconscious delivery field, to so little, and now formed a new management, intelligent management, there are so many comrades we need to develop a large ocean, we need everyone's energy release.
crisis we are clothing, I have this business case is always together with the seedlings when Yabu Li met the entrepreneur, he said, well, very good I hear do not believe that I dedicated to his business in there, let him do Care leather, made 3.3 million last year, he told me that Wang, so that 3.3 million leather is very powerful, and this year is the number of 6.6 million, 90% of his exports, Liu Hongjun how to do this level? I went, I was 28 to go over there, he returned from Yabu Li, he said, a Jewish man looking for a job he wants, that person is his client under the house, because of the financial crisis, the 66-year-old employee fired, he would like to make some money for the house, Liu Hongjun can not say I support you, I am marketing staff is 2000 people, you come out? He said I should come I know you have the marketing commission, I won a year can give you a list of ten million dollars, 2% of the commission is 20 million, he said 20 million dollars, you give me a little yuan, enough to eat and I used here, the U.S. is a net and then I making, the result 28 I went to go over there, he took $ 100,000 of the list, ten million yuan credible.
addition, a company goes bankrupt, he gave Liu Hongjun called to say I have eight cabinet the original skin to you, he said the market price 8 dollars, 200 million dollars to him, Liu Hongjun upstream customers, whether that person, or downstream partners can be the most critical time for his use, which means what? us and seedlings can always witness, he was in the meeting room, Yabu Li said I could have been doing business for myself, then I see my people happy I'm happy, I will give employees a pay rise last year. Secondly, I do leather this business , starting from the beginning that come from suppliers, they invest in building the factory, I rely on them together, under the house is, we are a community. Liu Hongjun discharge the order on the Yabu Li.
also There are many vivid case, I can not speak for everyone, and large buildings I do not speak the world, and you should never stare at your business 80, 70, Xu Shi Dong able to make such achievements, your business in 80 After 90 some bears after explosive creativity.
still want the poem to others. He stressed that the words which actually, peace of mind, assume, economic, extreme, bow, he said, did is the dark, unless there is urge, And all urge is blind save when there is knowledge, all knowledge is a sudden, unless there is work, all work is empty save when there is love, when you with love work, they are with themselves, with others, with God as one, what is the work with love, is the breath of your soul, into all of your products into the work of all. As a summary, I feel China entrepreneurs in the blind pursuit of large and the pursuit of large-scale pursuit, when in fact there is a problem, what problem? your size, your wealth into a few mountains, put your mind to the crushed , comrades, the flattening of the mind, what concept? my mental pressure in the following, distorted view, see my wealth, size, and what are not clear a man jumped out, overlooking the enterprise scale, you can see clearly You can manage your size, to control your wealth This is the greatest challenge. like Ren said, calling for artillery fire line. Now this bit of how the crisis has become a major problem? This is the business suffering from the rich man's disease, As I said, only use the release lever edge of a farm labor force, concluding remarks, a man and a leaf is no different, with a thousand years a day is no different, life is not the same as doing a thing. you how to be a boss people do one thing, then you have to play a good one thing, heaven and earth, great, where we settle down? companies want to settle down where you do one thing in a person do a good thing children, adhere to the well one more thing, thank you.